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Gamification

Gamification is about taking something that is not a game and applying game mechanics to increase user engagement, happiness and loyalty!

Gamification

Gamification takes elements from game-design and the general principles and theories which drive gameplay and applies them to other contexts.

Gamification is ordinarily applied to solve problems, these range from issues of engagement in the workplace through to voter apathy. Here’s a list of just some of the problems gamification can help solve:

  • Learner engagement in workplace training

  • Sales staff performance

  • Your ability to complete chores and mundane tasks

  • Performance at the gym

  • Organisational productivity

  • Your ability to enter ‘flow’

  • Knowledge retention

  • Crowdsourcing

  • Recruitment issues

  • Customer retention

Gamification will always look slightly different in each context. 

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